How much does it cost to open your own solarium? How to attract clients to a new solarium

Your own tanning studio is a profitable, popular and promising type of business. This market is well developed, but it is quite possible for a novice businessman to join it. The demand for solarium services is constantly growing; business is characterized by no decline at any time of the year. In this article we will look at how to open a solarium from scratch: step-by-step business plan from scratch.

Reasons for the popularity of solariums

In summer, people can sunbathe outdoors, especially in resort towns. Why the flow of visitors to tanning studios does not stop even during the hot period:

Open sun is harmful to the skin. Exposed rays cause burns and contribute to the development of certain diseases.
Those who like to sunbathe naked have a hard time finding a suitable place. You can do this in a solarium without being embarrassed by prying eyes.
To get an even and beautiful tan, you need to go to a country meadow or beach for several days in a row.
The solarium is preferred by vacationers who do not want to spend many hours on the beach to get a good tan, but want to devote more time to walks around the resort and excursion programs.
The solarium is visited by tourists who have recently arrived at the resort and want to quickly get rid of their pale skin color so as not to stand out on the beach among tanned vacationers.

Where to begin

Decide on your financial capabilities and, based on this, draw up a solarium business plan. Let's consider 2 options.

A budget option

With limited starting capital, purchase one or more solariums and rent space for them in any beauty salon or fitness club. The financial costs of the equipment will pay off in 4-6 months, and you can further develop in this area of business. The total cost will be about $3,500, and the income will exceed $650 per month.

Professional solarium

The costs of opening a professional solarium are significantly higher than for a budget option. But it is also possible to earn much more by attracting a more solvent layer of clientele.

The business plan will expand and include the following points:

Purchase of modern tanning devices of various variations (vertical, horizontal, breeze-solarium, with aromatherapy) costing $40,000, about $10,000 for 1 device.
Purchase of furniture and interior items in accordance with the original design of the premises.
Providing additional services to ensure the client’s comfort during their stay in the solarium - setting up a herbal bar, massage room, etc.

How to open a solarium - step by step steps

Selecting a room

Be guided by two criteria - location and size of the room. To install a horizontal solarium, you need a room width of 1.5 m, length, height - from 2 m, for a vertical solarium - height from 2.6 m.

Choose a location on the territory of spa salons, swimming pools, health centers - this will attract more visitors. Better place for quick promotion - the center, densely populated areas of the city. True, rental prices here are much higher.

Purchase of equipment

To open a full-fledged tanning studio, provide good level service, you need to purchase:

tanning equipment - at least 4 units;
washing machine;
dryer;
sunscreens, cosmetics for skin after sunbathing;
towels;
eye protection goggles.

Do not save on purchasing used equipment; maintenance and repair of such devices can be more expensive than the cost of a new solarium.

Consider the interior and furnishings of your studio: from having a large mirror to cozy sofas and bedside tables with flower pots.

Staff

The main staff of the solarium are solar consultants. They meet the client, assess the type and condition of his skin, select an individual program and care cosmetics before and after tanning. Consultations should be carried out with a pleasant smile, a sense of ethics and tact towards the client.

Hire an administrator, an accountant and a cleaner.

Advertising

To provide high level visiting a solarium requires high-quality advertising:

take care of information signs;
advertise in the media;
order advertising brochures and leaflets;
develop preferential discount systems.

Payback of a professional studio

If you invest at least $50,000 in opening a professional tanning studio, your monthly income will be from $3,000. All capital investments are reimbursed within a year. This payback is achieved when using at least 5 devices.

Payback of a budget solarium

Investments will amount to 350,000 rubles:

purchase of equipment - 320,000 rubles
rental of premises - 20,000 rubles;
salary - 20,000 rubles.

Estimated monthly income is no less than 80,000 rubles, taking into account the average client traffic of 20 people per day and the cost of services - 10 rubles per minute. The solarium will pay for itself in six months.

Documentation
Choosing equipment
Location and design
Additional services
Staff
Advertising
Costs and profits

The beauty industry has always been and will be a popular business that brings good income. Moreover, there are many options for activities. For example, many women are interested in opening a tanning studio, as it is always profitable and relevant. If you are one of them, we recommend that you familiarize yourself with step by step instructions about how to open a solarium from scratch, where to start and how to succeed in business.

Documentation

A solarium as a business project requires mandatory registration and collection of certain certificates and permits. In any case, to open almost any entrepreneurial activity You will need the following documents:

Documents confirming the registration of an LLC or individual entrepreneur.
Permission to use the premises from the SES and Gospozhnadzor.
Documents confirming registration cash register with the tax authorities.
Lamp recycling agreement.
Book of complaints and suggestions.
Charter of the enterprise.

The OKVED code for registration will be 93.04: “Physical and recreational activities” for the procedure itself and 52.33: “ Retail cosmetic and perfumery products” if you want to sell related products. Also, among your employees there must be specialists with medical education. Please note that this is an approximate list necessary documents to open the solarium. The relevant authorities will tell you in more detail about the entire procedure. Information changes frequently, so it’s better not to take risks, but find out the entire list at once.

Many women are interested in the question: is it possible to open your own solarium at home? On this moment The legislation does not provide for such activities.

Choosing equipment

To open successful business First of all, you need to choose quality equipment. Progress does not stand still and given time There are at least 4 types of solariums:

Horizontal. The most common unit, which has its advantages and disadvantages. Most people choose this option because of its convenience: in a horizontal solarium you can lie down, close your eyes and even take a nap. However, many people do not like confined spaces and naked contact with glass. In any case, this is a standard option that is gradually fading into the background.
Vertical. An ideal option for those who want to open their own solarium, but do not have large in cash. A vertical device is cheaper than a horizontal one and takes up less space. The tan will be more uniform, but the radiation will still be greater.
Sedentary. The procedure takes place while sitting in a special chair. A convenient option for a beautiful tan of a specific area of the body. It is believed that such a solarium has the strongest radiation.
Turbo solariums. The most expensive and elite type of these devices. The client can independently choose the music and aroma; turn on the hydromassage, cooling system; call a specialist using a special button and this is not all the functions of the “miracle machine”.

You can choose one of the suggested options to open, but the ideal option would be to purchase all four types. Especially if you want to open not just a solarium, but a real tanning studio.

Location and design

You can open your own tanning studio, or you can install a solarium in one of these places:

Beauty salon or hairdresser;
Hotel.
Gym.

We would advise starting with such places, as it is more beneficial for beginners. Women willingly combine several procedures together and will be happy to go to a solarium, especially if you put it in a well-known beauty salon or fitness center. If you have enough money, then you can open a good tanning studio. It is best to rent premises in central areas, especially if you live in a small town. However, before doing so, you should carefully evaluate the competition. It would be a bad idea to open a solarium next to a similar establishment.

Once you have found the necessary premises to open a tanning studio, you need to carefully consider the design and interior of the premises. Your establishment should be cozy and relaxed. Buy plasma TVs, designer sofas with coffee tables. Hang beautiful paintings or posters on the walls. You can look at the photo for examples of design for a solarium or tanning studio:

Additional services

If you still decide to open a tanning studio, rather than install a solarium in a hairdressing salon, then you better think about additional services that the establishment can provide:

sauna;
massage room;
SPA treatments;
beauty salon;
herbal bar;
sale of skincare cosmetics (scrubs, creams, lotions, etc.).

Thus, you will establish yourself as a successful company. In addition, you can earn much more by opening a solarium. Perhaps at first such an idea will not be “affordable” for you, but in the future, be sure to try to make it a reality.

Staff

The number of staff will depend on the scale of the business project, but, in any case, even for a small tanning studio you will need:

Two specialists working in shifts.
Administrator.
Cleaner.
Outsourcing accountant(if necessary).

You might be interested in: Opening a cosmetics store from scratch

Advertising

Of course, in order to open a profitable solarium, you need to take care of advertising. The development methods are quite standard and will not soon lose their relevance:

distribution of advertising leaflets on city streets;
development of the group in in social networks and/or creating a website on the Internet;
submitting advertisements to various media: magazines, newspapers, radio, television, etc.;
Submitting advertisements on specialized websites on the Internet;
advertising on public transport, bus stops, etc.

In addition to the proposed options, do not forget about competitions, promotions, discounts and gift certificates. These mechanisms for attracting customers are very effective!

Costs and profits

As practice shows, in order to open a good solarium, you will need from 500,000 rubles. In this amount we included the costs of purchasing two devices (vertical and horizontal types) and other equipment, rental and repair of premises, wages to the staff. This amount is approximate and in any case, before opening it will be necessary to draw up a detailed business plan for the solarium.

As for profit, the seasonality of the procedure should be taken into account. Most often, people resort to artificial tanning services in the spring and early summer; the period of least interest among clients is considered to be autumn and winter. In any case, by providing additional services, you will not be left without income. By opening a tanning studio business, you can receive 100,000 rubles in net income per month (subject to the success of the establishment). Payback occurs in 0.5-2 years.

Buy ready solarium business plan You can make calculations from our trusted partners!

Opening a solarium from scratch is not that difficult. This business idea is suitable for both a novice entrepreneur and a professional. The profitability of the project is quite high, while the costs are average. Before opening, be sure to take into account all the risks, draw up a competent business plan and be able to get down to business without fear.

Similar business ideas:

How to open a massage parlor from scratch
Business plan for opening a hair salon
Franchises for girls

A beautiful tan is always in fashion - winter and summer. The profitability of beauty salons is based on this. How to open your own solarium from scratch? A business plan with calculations of capital investments, income and expenses will help when starting a business from scratch.

Opening a salon that provides only tanning services is not difficult - you just need to rent a room and purchase equipment. The difficulty lies in attracting customers in a highly competitive environment. Therefore, you need to start a business by developing an interesting concept and advertising campaign.

Business plan

The first thing you need to open is to draw up a business plan for a solarium with calculations of the necessary investments and profitability:

Choice of concept.
Renting premises.
Business registration.
Purchase of equipment and materials.
Advertising campaign.
Selection of employees.
Economic part.

You also need to assess the risks and identify points that will have to be paid Special attention when conducting activities.

Concept

The services of the tanning studio are used by a small contingent - young women and men for whom it is important to look good. To expand the audience, it is beneficial for an establishment to provide a variety of related services along with a solarium. Complex procedures cost clients less, which is a competitive advantage among the mass of similar salons.

Another option for opening a solarium from scratch is to rent a room in a popular sports club, swimming pool or beauty salon, and install tanning equipment in it.

Such a startup will require little money, there is no need to spend money on advertising, the investment will pay off quickly, and the landlord will supply customers. On the other hand, the owner of a solarium becomes dependent on a partner, and in the worst case, you can lose the business along with the equipment.

If you have a large start-up capital, it is possible to open a solarium with professional, expensive equipment. However, you need to soberly assess the circle of potential clients, because the prices for services will be high. It makes sense to launch such a project in a metropolis as a separate establishment or on the basis of a health complex.

The most attractive option for a novice businessman is the first option, which includes additional services:

and pedicure;
cosmetology procedures and consultations;
sale of tanning products, creams, cosmetics, cocktails.

A solarium studio, which is not limited to a narrow specialization, reaches a wide audience and does not depend on the time of year.

Room

To open a tanning studio, choose areas located near the city center or in large residential areas. Both a separate building and non-residential premises on the ground floor of an apartment building are suitable. If there is an opportunity to inexpensively rent a point in a shopping and entertainment center, then this is best option.

Basic requirements for the premises:

Ceiling height 2.6 m.
Electrical voltage 380 V.
Powerful ventilation system.
Availability of water supply and sewerage.

To accommodate two tanning machines, a reception area and a change house, 35-40 sq.m. is enough, other services are provided in separate rooms. Based on the range of procedures, a suitable location for opening a solarium is selected.

The salon needs to be renovated and a cozy atmosphere created with lighting, music and interior items. In the room where the equipment is located, the standards provide for tiled flooring.

Registration

A solarium as a business is subject to registration with the tax office, for which the entrepreneur registers as an individual entrepreneur or limited liability company.

To conduct business you will need the following documents:

approvals from the SES and fire inspection;
contracts for disinfection, deratization, garbage removal and lamp recycling;
employee health records;
confirmation of compliance of equipment and materials with regulatory requirements.

The work of a solarium is classified as physical education and recreation, so the staff must have an employee with a medical education.

Equipment and materials

The equipment needed to open a solarium is divided into:

Tanning equipment.
Furniture.
Office equipment.

The most popular are horizontal and vertical solariums with a minimum set of functions. Vertical technology has several advantages over horizontal:

takes up less room space;
short procedure time – up to 10 minutes;
lack of body contact with the surface of the equipment;
the tan goes on evenly and looks natural;
there is no psychological discomfort in front of a confined space.

On the other hand, horizontal solariums are 2-3 times cheaper. The most inexpensive devices - for tanning specific areas of the body - are usually made in the form of a chair. The most expensive equipment additionally functions as aromatherapy, massager, music center, and sea wave simulator.

To satisfy the needs of all customers, it is better to purchase one device of each type. Experts do not recommend using used equipment, since solariums require significant maintenance and repair costs over time. When there is a large flow of visitors, the llamas in the machines must be changed frequently, otherwise the effectiveness of the procedures is reduced.

The salon needs to be furnished with:

Reception desk.
Chairs, armchairs.
Lockers for storing materials.
Clothes hanger.
Racks and shelves.

If the establishment provides additional cosmetology services, then the offices are equipped with appropriate interior items and instruments.

For accounting, reporting, and client records, stationery and office equipment are purchased:

computer;
Printer;
telephone;
cash machine.

Creams, milk, and spray help you get a beautiful tan. The salon may include the cost of these products in the price of the session, or sell them as separate product. In addition, it is possible to sell cosmetics, hygiene items, health and dietary products.

To comply with sanitary requirements, detergents and disinfectants, disposable slippers, caps, napkins, and towels are required. To reduce the risk of falls and injury to visitors, a rubber or silicone mat should be placed in the solarium. Goggles are required to protect your eyes; if this is not acceptable, you should keep your eyes closed during the procedure.

Promoting your services to the market is where you need to start opening a solarium after equipping the salon with equipment and materials. Advertising does not work instantly; attracting customers takes time, during which a few visitors can be served by one employee or the entrepreneur himself.

Attractive exterior design.
Massive attack on the Internet sector: creation of a website, groups on social networks, banners, mailings, forums.
Video on television.
Advertisements in newspapers, magazines, on radio, in transport, on banners and billboards.
Distribution of business cards, flyers, booklets.
Promotional offers on the eve of the holidays, discounts for regular customers, services “in a package”.
An attractive slogan, for example, in winter: “Start looking stunning now!”

Staff

Until the solarium gains popularity, an administrator or consultant and a cleaner are enough to serve clients. If a businessman is limited in funds, then he can perform all functions independently. With a constant flow of visitors, to work in shifts 7 days a week you will need:

2 administrators for recording, accounting and general management of the salon;
2 solar consultants for direct communication with clients, determining skin type, conducting tanning sessions, instructing on the use of equipment;
2 cleaners.

If the salon provides other services, you will need to hire specialists in manicure, pedicure, massage therapist, and cosmetologist.

Economic calculations

To find out how much it costs to open a solarium, you need to create an estimate of the initial investment, income and expenses. Investments in a salon project with a minimum range of services and with a wide range will differ several times. For example, calculations are made for a simple solarium with one vertical and one horizontal apparatus.

To start the project you need to pay the following expenses:

Fixed business expenses per year are:

Annual income planning is based on average market prices and attendance of solariums:

Additional revenue for the salon comes from the sale of cosmetics and skin care products - another 200,000 rubles. Total earnings are 2,144,000 rubles, minus expenses - 874,000 rubles. arrived. Investments in business will pay off in 10-12 months of activity.

It makes sense to spend the funds raised in the second year on expanding the project - opening a network of the same type of solariums or beauty salons of a higher level.

Video: how to open a solarium - review.

Underwater rocks

Tanning studio owners pay attention to the seasonality of their business. The peak time for people wanting to get into beautiful shape is in the spring and early summer - it is at this time that it is most profitable to open a business. Then the competition comes from natural conditions for the production of melanin, and in the fall and winter the vital activity of many people is reduced, which negatively affects the income of solariums.

The second important point is the need to carefully observe safety precautions, instruct staff and clients, and change lamps in a timely manner. Many people have heard about the dangers of artificial tanning for health, so the more positive and open information will be provided to customers, the better. Modern equipment for correct use harmless, comfortable and effective.

If you find an error, please highlight a piece of text and click Ctrl+Enter.

Many people want a beautiful body. What efforts people make for this. They spend their time and energy in fitness clubs, sweat for hours in saunas in the hope of shedding extra pounds, spend considerable sums in beauty salons and hairdressers, and use the services of virtual stylists.

Everyone has different criteria for beauty, but no matter how slim or pumped up a person is, the beauty of the body will be incomplete without a good, as it is now fashionable to say, “chocolate” tan. You probably already guessed that today's topic is business ideas: how to open a solarium from scratch.

You can get a tan in two ways (a third, in my opinion, has not yet been invented): natural And artificial. And if getting a tan under the hot, say, Mediterranean sun is associated with considerable costs (in terms of getting under this sun), then getting a tan in a solarium is available to almost everyone (if there are no medical contraindications), which many people use with success.

We sell ultraviolet

Before you open a solarium from scratch, you definitely need to draw up a business plan (you can see how to do this at the link) and determine your target audience, i.e. which category of people will use your services. “Isn’t a solarium for everyone?” you ask. Let's clear things up. Opening a solarium for elite clients involves not only expensive equipment modern technology, but also the provision of a host of additional services.

Clients with average incomes are less demanding. To open a solarium for this category, the costs required are an order of magnitude less. By the way, lack of finance is now not at all an obstacle to realizing your dream; you can take out a loan to open a business, or simply borrow money. See how to do this correctly.

When starting this business, you need to take into account that some decline in visitors occurs in summer time when you can get your desired skin tone naturally. However, many still prefer to sunbathe in a solarium rather than in the open sun. Still much safer...

What types of solariums are there?

Design thought truly knows no bounds, and the designers of tanning devices seem to have taken into account most user preferences. Currently, four types of solariums are widespread:

Horizontal. Many people prefer this type of tanning bed because of the convenience. In such a solarium you can take a nap and relax. But horizontal solariums are gradually becoming a thing of the past due to their obvious disadvantages: human discomfort in a confined space; the inevitability of contact of the body with the bottom glass, which for some causes a feeling of disgust; due to the same contact of the body with the inner surface of the solarium, there is the possibility of leaving white, untanned spots.
Vertical. This type of solarium is perfect for economical tanning salons. Firstly, such devices are cheaper, secondly, they allow you to get a more even tan, and thirdly, they allow you to avoid contact with the surface of the structure. But there are also disadvantages, which include the fact that top part the torso tans much better than the lower part, and the fact that the dose of ultraviolet radiation over a period of time is much higher.
Solarium chairs. This type is used when you need to quickly get an even tan on certain areas of the body - face, neck, hands. From the name it is clear that tanning is done in a sitting position. The main disadvantage of solarium chairs is the high radiation exposure.
And finally the last word technology – turbo solariums. Such devices contain a set of certain functions, such as a button to call a salon employee, an audio system, the ability to change the aromas inside the solarium, a cooling system, hydro- and vibration massagers, a ventilation system, and much more. This is the most expensive type of solarium.

Where to open a solarium

In general, a solarium takes up little space, and therefore can be installed almost anywhere:

In a beauty salon.
At the company office. In this case, the solarium will play a role.
At the hotel.
Even at a train station or airport.

But the most profitable thing would be to organize a kind of tanning studio. However, it is not so important (at least for us now) what exactly it will be called. The main thing is that people will purposefully come to you to use a solarium. As entrepreneurial practice shows, specialized businesses are taken more seriously by clients.

Most owners of solariums try to open their business either in the central part of the city or in a residential area, where those who wish to use the service will have the opportunity to use the service almost close to home. But in this case, a preliminary assessment of the category of your clients is again necessary.

Necessary equipment

First of all, decide on the type of tanning salon you will use in your business. Ideally, you will have all four of these units installed. The interior of the room plays an important role. It is important that clients can truly relax and fully enjoy themselves. Then you will get a guarantee that they will come to you again and again and recommend your establishment to their friends and acquaintances. Still, word of mouth is a great thing.

Think about purchasing comfortable armchairs, sofas, exclusive tables, plasma TV panels on which visitors can watch their favorite shows, movies, or listen to good music. Among other things, the salon should contain fashionable glossy publications: magazines, catalogs, booklets. By the way, you can earn extra money from this by inviting interested parties to post their price lists with you.

Providing additional services

Any business must be able to scale, so providing additional services will bring you additional income, and your clients will enjoy the opportunity to save money and time by receiving several types of services in one place. Such services may be:

Manicure services, photo printing on nails.
Cosmetic room.
Small fitness room.
Massage room.
Sales of related products– creams, gels, treasures, lotions, etc.
Opening of a herbal bar.

We are hiring staff

You should hire staff after you designate the days and hours of operation of your solarium. In any case, you will need at least:

Two employees working in shifts to serve visitors.
Administrator.
Cleaning woman.

The rest of the staff depends on the type of additional services provided. An accountant can be invited to prepare tax reporting and maintain financial records as needed. I think that soon most small businesses will switch to this form of working with hired specialists.

Competent advertising is a way to get ahead of competitors

It’s not enough to be puzzled by the question of how to open a solarium from scratch, you also need to competently organize its advertising. Creative business cards for your establishment, which you should give to each of your clients, advertising in the media, traditional signs, will help you with this.

How to open a solarium - a step-by-step guide for beginners. Ready calculations and useful tips how to become number 1.

♦ Capital investments – 450,000 rubles
♦ Business payback – 1 year

The current crisis has negatively impacted the beauty industry, as people began to save on traditional salon procedures, giving preference to buying products and other necessary components of our lives.

It would seem, why in such difficult period ponder how to open a solarium. Still, this type of business can be very profitable if you approach it wisely.

Not all ladies began to save on their beauty, preferring to reduce expenses on food or entertainment. These are the ones that owners of tanning studios should focus on.

Having formed competent competitive advantages, you will have no end to clients.

But the first stage of your business should be its gradual implementation.

WITH theoretical part on the issue of opening a solarium from scratch, we are ready to help you.

Benefits of opening a solarium

This type of business really has enormous advantages over opening the same nail salon, and if you use them wisely to attract as many clients as possible, you can not be afraid of competitors and receive a good monthly income.

The main advantages of opening a solarium look like this:

Its owner can be a person who knows absolutely nothing about tanning or the beauty industry.
All that is required of you is a management function; leave work with clients to the administrators of your solarium.
This type of business allows you to make money not only by selling minutes of staying in a solarium, but also to receive additional income from the sale of special cosmetics, sun cocktails, disposable slippers, hats and much more.
In the beauty industry, you need to be creative to attract as many clients as possible, but owning a tanning studio allows you to come up with a variety of promotions without breaking your wallet.
Starting a tanning business is not difficult.
You will not need to obtain special licenses to provide such services, which cannot be said about many other areas.
You can open your own tanning studio both in the city center and in densely populated residential areas. Both locations will pay for themselves.
True, visiting hours vary slightly: clients often visit the solarium located in the center during lunch breaks and after work, and in the residential area - on weekends and in the evening.
You need to take these factors into account when creating your solarium operating schedule.
You don't have to spend a lot of money to equip a solarium room. Simple furniture and walls painted in cheerful colors are enough.
If you find the premises in good condition, you can get by with some cosmetic repairs.
In order to start this business, you don’t need huge areas.
Premises of 30–35 sq. m, if you plan to start with just one solarium, it will be enough.

What do you need to know when opening a solarium?

This business, like any other, has its own characteristics. It is impossible to start a new business without familiarizing yourself with the theoretical part, because in this case there is a high probability of financial collapse.

If you decide to open a tanning studio, remember what you can do and what you shouldn’t:

There are two types of solariums: horizontal and vertical.
Horizontal ones look more attractive at first glance, but require more careful care, since the client’s naked body comes into contact with the entire internal surface of the device.
It is better to install a vertical solarium; visitors who want to tan trust it more.
Be sure to equip your solarium with a radio so that the client does not get bored while getting a tan.
Don’t skimp on disinfectants and supervise your employees to make sure they clean the solariums after each visitor.
If you don't do this, one of your clients could get a fungus or worse in your tanning studio, which could put your business out of business.
Take care of the safety of your clients.
Give them special glasses for visiting the solarium.
If they don't want to put them on, remind them to keep their eyes closed during the procedure.
You should not be tempted to open a solarium in a remote area, despite the attractive cost of rent there.
You will not be able to gather a sufficient customer base to recoup the short terms your own business.
Change the lamps in your solarium on time (this should be done about once every six months), because old lamps are harmful to health and do not give a good effect from visiting the solarium.
If a client visits the tanning studio several times, but remains pale, then he will not come to you again.
Remember that your target audience is young people, women under 35 years of age and company managers.
This does not mean that other clients will not come to your tanning studio, but you should focus on these categories.

Competitive advantages of opening a solarium

“Competition is great, because as a result we only become stronger. In any case, visitors vote with their feet: if they come, it means they voted for us.”
George Cohon

Competition in this sector (especially in large cities) is quite strong, so you should think in advance about how you can differentiate yourself from your competitors.

When looking for a suitable premises, do not open a solarium next to an existing one. You will fight for one target audience, which means you will suffer losses. It is better to find an area that is not yet occupied by anyone. But you should start building competitive advantages even before launching a solarium.

Attract a large number of visitors can:

Having developed a loyalty program for regular customers.
Selling subscriptions at an attractive price.
For example, explaining to clients that buying 50 minutes in bulk is a more profitable deal than purchasing the required number of minutes each time for a one-time visit.
Constantly coming up with various promotions, especially before the holidays, when everyone wants to look beautiful ( New Year, March 8) or before the holiday season, when people visit solariums to prepare their skin for the active sun.
By placing your solarium in the right place so that it is visited not only by regular customers, but also by casual ones.
Having hired qualified personnel, who can answer all the client’s questions and will behave extremely politely and affably.
By developing a work schedule that allows you to serve maximum amount clients, for example, your tanning studio will be open seven days a week from 8.00–20.00.
Sell high-quality cosmetics that promote the active production of melanin, which means the skin tans faster.

Solarium advertisement

When starting a business from scratch, take care of its advertising. You shouldn't skimp on it, even if you really want to.

People should know that a new tanning studio has opened with new tanning beds. It is very important to tell potential clients exactly how you will differ from your competitors, without engaging in black PR.

Don't criticize other tanning studios, praise yours.

Run a commercial on local radio and television.
Place advertisements where they can be seen by the maximum number of potential customers.
Let it be not only billboards in the city center, but also public transport, your target audience uses it.
Create a group for your tanning studio on social networks and add as many subscribers as possible.
Register on the city forum and talk about the newly opened solarium.
Distribute flyers with discounts in the city center.

What steps do you need to go through to open a solarium?

From the idea you have to open a tanning studio to the implementation of this plan will not take too much time if you act quickly and do not skip any of the stages.

You need to go through all the registration procedures, find a suitable premises, equip it, hire staff, purchase everything you need, and conduct an advertising campaign.

Registration

Opening a solarium is quite easy from a legal point of view.

You need to go through standard procedures: register, how individual entrepreneur(IP), choose a form of taxation (the most profitable form for a small business is a single tax), obtain permission from the fire department that your premises meets all fire standards, etc.

Before you begin the registration procedure for your tanning studio, carefully study the legislation of your country, and even better, consult with a competent lawyer who will tell you about all the pitfalls.

With the right approach, the paperwork involved in opening a tanning studio should not take you more than 30 days.

Room

One of the main advantages of opening a solarium is that you don’t need gigantic areas to operate it, unless you intend to provide additional services (for example, open a massage room or set up a bar). 30 sq. m will be quite enough to launch this business project.

When renovating a room, pay special attention to the interior. Make it colorful, use bright colors that will cheer up your customers and remind them of the beach.

Choose your advantage geographical position to open a tanning studio: in the center, in a densely populated residential area, away from other solariums.

Equipment

In addition to the solarium itself, your tanning studio should be equipped with a workplace for the administrator, an office space and a bathroom.

Do not buy the first furniture you come across; it should be harmoniously combined with the interior of your room.

In order for the tanning studio administrator to fully perform his functions, you must purchase him a table, chair, laptop or computer.

The office space should be equipped with a rack for storing disposable slippers, caps, creams and other things, as well as a locker in which the administrator and cleaning lady can leave their things.

Staff

The number of hired workers for your solarium directly depends on its operating schedule.

If you want them to work seven days a week (which is logical if you opened it in a residential area), then you will need two administrators who will work in shifts, for example 2/2 days or 3/3 days.

If your solarium is located in the center, then you can close it at least on Sunday. In this case, you can get by with one administrator.

As for the cleaners, the approach to them is the same: the solarium is open seven days a week - you need 2 cleaners, one per shift, otherwise one is enough.

Required purchases

In addition to expensive equipment (furniture, solarium, computer), you need to purchase many other little things:

door mat and rubber mat for the solarium itself;
paper sheets or disposable slippers (if the solarium is vertical), so that the client does not stand barefoot on a mat that many people have stepped on before;
tanning cosmetics and stickers (stickers for nipples and moles);
disinfectants and so on.

Stage	Jan	Feb	Mar	Apr	May
Registering a business and obtaining the necessary permits
Renting premises and repairs
Buying a solarium and furniture
Solarium staff recruitment
Purchase of cosmetics and other goods
Solarium advertisement
Opening a solarium

It will be just great if you can open your solarium in the second half of April - early May. It is during this period that fashionistas and fashionistas turn their attention to tanning studios to prepare their bodies, pale over the winter, for open clothes and active sun.

how to use a solarium correctly:

How much does it cost to open a solarium?

Of course, you won’t get calculations accurate to the penny, because a lot depends on how much money you spend on rent and employee salaries, how much repairs cost you, and many other factors.

Approximate numbers look like this:

You need to have a starting capital of at least 450,000 rubles. To this amount, add at least 150,000 more for employee salaries for the first 3 months of work and for renting premises.

In order to promote your business and get your first regular customers, you will need several months.

How much can you earn by opening a solarium?

The annual income of different tanning studios differs depending on how competently their owners run their business.

For one minute of staying in your solarium, you can ask for 15–20 rubles. The more minutes you sell, the higher your tanning salon's annual profit will be.

In addition, you can earn extra money by selling:

tanning creams and stickinis;
solar cocktails (such preparations are made by well-known cosmetic brands, for example “Academy”);
disposable slippers and hats, etc.

If you do everything correctly, you can receive the following annual income from the operation of your solarium:

As you can see, in a year of operation of a solarium it is possible to earn more than 1,000,000 rubles.

But get ready for the fact that not all of this amount will go to you personally. There are also mandatory annual expenses.

Their table looks like this:

As you can see, your net income is about 400,000 rubles. That is, within a year, you practically return the basic investment and start working for yourself.

Of course, this is not too much income, but quite enough to decide open a solarium.

It is within your power to both reduce the amount of starting capital and monthly expenses and increase your annual turnover.

If you return the initial investment within a year, then in the future you should think about expanding your business, perhaps buying another solarium or opening some other business related to the beauty industry.

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