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Immediately after the article about setting up Yandex Direct, I want to bring to your attention the success story of a young active information businessman from Yekaterinburg, who, thanks to Yandex Direct, became a famous information businessman on the Runet. We are talking about Ilya Tsymbalist.

Ilya Tsymbalist is our contemporary, living with the same tasks and concerns of entrepreneurs. Now Ilya Tsymbalist is probably the most famous specialist in creating advertising projects using Yandex Direct.

Working for pennies, from call to call, the idea that most of the money you earn personally goes not to you, but to your superiors, pushes you to look for new areas of income.

Ilya Tsymbalist’s choice fell on the Internet, and it’s not surprising, because the Internet is a huge field not only for building your own business, but also an area of ​​activity that gives you freedom. You can work at home, for yourself, and not depend on the mood of your boss.

Of course, this does not mean at all that everything is so easy and simple; in any field, including information business, reselling, sales of information products, you have to work a lot to achieve results, but this work is for yourself and for yourself.

You develop, first of all, yourself as a person, that is, it happens personal growth, and develop your Internet business.

This is how it turned out to be a lyrical digression! Leave comments about this. What do you think?

Does Internet business provide any personal development? Or does all this from the outside look like the activities of bloggers called Zombies, who sit around at night, trying in vain to sell air to someone?

On this occasion, I remembered the blogger Alexander Borisov, from a zombie blogger who turned into an information businessman. I’ll have to write about him too, so subscribe to this blog so as not to miss the stories of successful bloggers and information businessmen.

(Note: A blog post appeared about this).

Now everything is in order.

Biography of Ilya Tsymbalist

Ilya Tsymbalist was born in 1981 in the Ural city of Yekaterinburg, where he still lives. Having graduated from the lyceum where he studied foreign languages, entered the Ural Polytechnic University at the Faculty of Physics and Technology, from which he graduated.

In which, as Ilya himself says and laughs, they don’t teach you how to sell. Tsymbalist is a nuclear physicist by profession.

While studying at the university, Ilya works part-time at a construction site. After graduation, work in his specialty does not attract him and he is busy installing software on computers in various offices.

Infobusiness and MLM

Realizing that you can’t earn much by installing computer software, Ilya is looking for other ways to earn money.

Trying to start earning money from Amway. And again, many future information businessmen had network marketing experience. MLM still rules at first.

You gain good experience there. Again Borisov remembered something.

But, having attended many Amway conferences, Ilya understands that this company is not for him.

At this time, Ilya Tsymbalist comes across information about courses in which he learns to create websites. It is the creation of Internet sites that he is engaged in for the next 1.5 years.

However, this work also does not satisfy him. The clients were different and not always adequate, and the constant additions and alterations also did not inspire optimism. Many people have probably encountered this.

Such work cannot be characterized as passive income or multiple sources of income, as in turn, an Internet business can be called, of course, a well-organized Internet business.

Continuing to look for new opportunities in the Internet business, Ilya Tsymbalist comes across the mailing lists, and, from which he learns about the first Masterinfobiz conference.

Ilya gets excited about the idea of ​​going there. At that time, his financial possibilities are limited and, overcoming shame, he borrows money from his grandfather and still goes to Moscow.

At the conference, Tsymbalist realized that this was exactly what he was looking for and what he wanted to do.

Returning to Yekaterinburg, Ilya creates his own information business, which quickly begins to bring him income; he happily abandons the work of creating websites. In the first months his income is four hundred thousand rubles.

But not everything is so smooth; in the following months, income drops sharply; Ilya attributes this to the end of promotions with major partners and only his own sales remaining. He finds himself in a very difficult situation. A little one-year-old daughter, a non-working wife, a rented apartment and a bunch of loans.

I have to move in with my parents. Ilya Tsymbalist is signing up for the next training courses on information business. His new rise begins and by the end of the year, which was so unsuccessful, his income from his own efforts and sales amounts to two hundred and fifty thousand rubles a month. And Ilya’s income began to grow.

Ilya Tsymbalist and Yandex. Direct

Creates his own lessons and video courses on this topic. He has a huge number of students, among whom, according to Ilya Tsymbalist himself, there are people who this moment They understand the intricacies of Yandex Direct better than him.

The reviews from his students about his training programs contain only words of gratitude. Indeed, they work, because Ilya himself went through a difficult path from the very bottom to the pinnacle of success.

Courses and trainings by Ilya Tsymbalist

From Ilya Tsymbalist big number teaching online courses and webinars that are constantly updated. Among them we can note training in such an unusual format as automatic webinar on earning money in affiliate programs.

It has both paid and free paid courses. I can recommend a free PDF book on Yandex Direct, which I studied myself.

Yes, fellow bloggers and information businessmen, if you expect to make money on the Internet, you need to not just read, but study.

For serious development of your information business and sales of information products in affiliate programs, I recommend these video courses, fully developed, both for beginners and for Runet entrepreneurs who have encountered Yandex Direct.

Video with Ilya Tsymbalist

Here is an example of how a person rose from scratch to a serious information businessman, only thanks to Ilya Tsymbalist and his courses on Yandex Direct.

Of course, not only thanks to Tsymbalist, half, or even most success can be attributed to the will of Alexey Lysenko. Very interesting video which will give you a lot. powerful is guaranteed.

P.S. I am attaching a screenshot in affiliate programs. And I remind you that everyone can do it, even a beginner! The main thing is to do it correctly, which means learning from those who are already making money, that is, from Internet business professionals.

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He graduated from the Institute of Physics and Technology with a degree in nuclear physics. Subsequently, instead of office work, I went to install and configure software in offices. I tried to do network business with Amway. For more than a year I went listening and applauding others. Thanks to Evgeniy Popov’s course on technical aspects of online business. I learned how to make websites, and spent a year and a half creating custom websites.

One day, Ilya Tsymbalist attended the “Masterinfobiz” conference, which changed his life radically! He saw completely new interesting and free people, different values ​​and different perspectives. Before the trip, he had great doubts, but still did it! Although it was very difficult. Six months later, he quit creating websites; during this time, the information business he created brought in more income. In the next 2 months, he earned 400,000 rubles.

Before coming to an understanding of which steps in the information business are effective and which are a waste of time, Ilya Tsymbalist invested a lot of time and a lot of money in his self-education. For a whole year I listened to audio castes, read blog posts, and bought video courses on Internet business. Then, at the end of the year, in emergency mode, in order to make it before the new year, I recorded my information product “Direct Traffic”. Next, Ilya participated in several group trainings for other information businessmen.

At the request of our readers, we continue to talk about contextual advertising. This time, one of the leading experts in the field of training in contextual advertising on Yandex, Ilya Tsymbalist, answered questions from the Tipler editors.

Tipler: Today, the contextual advertising market can be called mature and established. Do you think it will continue to change?

Ilya Tsymbalist: I cannot agree with the statement that the contextual advertising market is established. For example, something is constantly changing in Direct. And all these changes have a dramatic impact on methods and approaches to creating and maintaining advertising campaigns. Here's a simple example: recently, when ranking ads in search, Yandex began to take behavioral factors into account. In other words, the system analyzes and determines the preferences of a particular user. And the next time this user accesses Yandex search, he will be shown those ads that he is likely to click on. Thus, if you know the preferences of each segment of the audience of your potential buyers, you can appear higher in searches, but for less money.

This is just one nuance from the whirlpool of events that is now happening in Direct. That’s why it’s hard to call the Yandex contextual advertising market established.

Tipler: There is something that you personally don’t like about Yandex. Direct or Goggle Adwords? What would you change?

Ilya Tsymbalist: Previously, Direct was quite noticeably different from Google. And the main difference was precisely that Direct provided for a lot of manual settings, which could not be said about advertising in AdWords, where everything is very automated.
A series of recent changes that have occurred in Direct are increasingly erasing the difference between these two services. For example, after entering the second header in Direct, the procedure for transferring campaigns from AdWords became greatly simplified. Now the transfer can be implemented using a CSV file.
I won’t talk about what specifically I would like to change in Direct. The main wish is that Direct, as before, will still have enough options for manually managing campaigns. What is implemented in Direct now cannot exactly be called equality. Judge for yourself - today the system has 6 automatic control strategies and only one manual one. I understand that the developers want to make life as simple as possible for most advertisers and protect them from a deep dive into settings and understanding the display processes. But there have always been, are and probably will be those people who want to get the maximum profit for every ruble invested in advertising. And this can only be achieved if you have a sufficient understanding of the service’s algorithms and manage the display of campaign ads manually.

Tipler: In what cases do you need to configure YAN, and in which Search? What does this depend on?

Ilya Tsymbalist: Search traffic and traffic from Networks (YAN) differ in cost, quality, and volume.
Approaches to running search and online campaigns are also individual. Simply put, what works in search will not work on the Web and vice versa.

Tipler: What conversion rate for Search is considered normal - 5,10,15%? And what should the conversion be like with YAN?

Ilya Tsymbalist: As F. Tsarevsky says, advertising by itself is helpless. And on this I completely agree with him. The purpose of advertising is to attract interested traffic to the site. The purpose of the site is to sell. Therefore, the conversion of any campaign (either from search or from the Network) depends, for the most part, on the site for which the advertising is running.

Tipler: What is the importance of assessing the quality of an account in Direct and Google? How is it compiled? What does it really affect and does it affect?

Ilya Tsymbalist: I don’t consider myself a Google expert, so I’ll only answer via Direct. I would call the account quality indicator a “litmus test” for the effectiveness of advertising efforts for the account as a whole. In other words, this indicator is based on the performance of all campaigns in the account, and not on any single campaign. The indicator is collected in real time and updated once a day. The maximum value is 10.

But it is important to understand one thing here. This is an indicator of the effectiveness of your advertising efforts through the eyes of Yandex. For example, one of the system’s basic recommendations for improving efficiency is this: avoid ad stops. If your campaigns stop frequently, you will never get a “ten” from Yandex. It’s one thing if stopping campaigns is an advertiser’s miscalculation. For example, the advertiser did not replenish the balance on time or set the daily budget limit too low. Another thing is if the advertiser makes stops deliberately, for reasons of rational spending of the advertising budget. For example, you advertise a resource where you can place an order between 10 a.m. and 6 p.m. In general, the owner of such a resource should think about optimizing the process of accepting orders, but this is not the question now. In fact, if you attract users to such a site from 18 pm to 10 am, then the conversion will be zero. After all, there is simply no one to take the order. Thus, the entire budget that will be spent during this period of time will be spent absolutely in vain. To prevent this from happening, you use time targeting settings and slow down impressions at 6 p.m. to start them at 10 a.m. the next day. Yandex doesn't like this, because... he doesn't earn anything while your ad is running. That is why the system recommends that you avoid stopping displays.

As for the influence of this indicator on the work of campaigns, then direct influence This is exactly what the cost you pay per click will not have. But it’s worth remembering that the lower the quality score, the higher the entry prices for prominent display positions. And not because the indicator is low, but because advertising does not work quite correctly. And the quality indicator just signals this.

Tipler: How do you feel about BM’s method of collecting more than 2000 keys? Is this advisable?

Ilya Tsymbalist: The reach of the audience of potential buyers depends on the volume of phrases in the semantics of the campaign. The dependence is simple: the more phrases, the wider the audience of potential buyers. The only question is the target affiliation of the selected phrases and the availability of “live” results for them in Yandex Wordstat. The method of modeling phrases by concatenation has not worked for a long time. It was not very effective before, but now, after the introduction of the “Few impressions” status, it has completely lost its relevance.

Tipler: Where to go to study to become a directologist? There is no such discipline in universities yet, but there are many teachers and schools. There are also well-known expert directologists..... What should you look for when choosing a school?

Ilya Tsymbalist: If I understand you correctly, then we are talking about the profession of “directologist” as a full-fledged profession that can feed yourself and your family. In this case, the choice of online training should be approached in exactly the same way as in real life. For example, you decide to enroll in training and are considering two options. The first booklet tells about the regalia educational institution, his rich history etc. The second booklet briefly states that after training, the institution undertakes to employ you in your specialty with a clearly defined salary amount. Which institution would you prefer to study at?

Tipler: Do you think targeted advertising can compete with contextual advertising? After all, the cost of a click in the first one is many times lower? And can they - contextual and targeted advertising - exist together within the framework of one business strategy?

Ilya Tsymbalist: Apparently, your question refers to targeted advertising with payment for impressions. But there is a second option - pay-per-click. So, the cost of pay-per-click advertising, for example, on VKontakte, is not very different in cost from advertising on the Network in Direct.
The quality of traffic from pay-per-impression advertising is significantly different from pay-per-click advertising. Here it is fundamentally important to have a clear idea of ​​the portrait of the target audience and its segmentation. The quality of the traffic attracted will depend on this knowledge.
As for the question of whether these two types of advertising can work in one harness, my answer is this: of course, they can, unless there are restrictions in the system specifically on your type of business. For example, advertising training in Direct cannot be advertised on VKontakte. This is clearly stated in the Rules, and it will not be possible to pass moderation here.

Tipler: How to create a really high-quality ad so that it works? Do I need to include the key in the title and body of the ad?

Ilya Tsymbalist: For an ad to truly work, it must be targeted to the audience segment you want to reach. Simply typing words from a keyword phrase will not solve the problem. The informativeness of the message, its relevance to the key phrase and relevance to the content of the page to which it will lead is the key to a successful ad. At the first level, I would put the relevance of the ad to the interests of the part of the audience that you want to attract. For example, let's say you sell sneakers. For young people it is important that your sneaker model is on trend, but for older mature age For example, the quality of the product will be important. Runners will choose sneakers based on one parameter, but for everyday wear they need different sneakers. And for each segment, in the ad text, it is important to focus on what is of paramount importance for these users.

Ilya Tsymbalist: Clarifications and Quick links definitely worth using in your ad. This increases the area and information content of the message. For example, those advantages of your product that you could not fit into the ad text can be described in clarifications.
As for speeding up decision-making, several techniques can be used here. Let's say you're promoting an online event, such as a webinar. Then in the text of the ad, you can write, for example, like this: “Any questions? Ask on air! We start at 19:00!”

Ilya Tsymbalist: I would put knowledge first. It is important to fully understand who you want to advertise to. It is also important to fully understand the screening process itself. Quite simply, you must clearly understand what will happen in the campaign if you click a specific button or use some kind of add-on.
Next come skills. Having knowledge, you will quickly and painlessly gain practical work skills for the advertising budget.
Further, by creating subsequent campaigns, you will gain experience. It will help speed up the process, and you will do more in the same unit of time as before. Luck and luck are not about Direct. It's more like a lottery

Tipler: How many campaigns have you personally set up? Has there ever been a wow effect that was memorable when applications rained down on a client’s head?

Ilya Tsymbalist: I can’t say how many campaigns have been set up. I remember there was a time in my life when I had to create 26 advertising campaigns in one calendar month. As for the wow effect, with the right approach it almost always exists. For example, in our practice there was a case when with a budget of up to 100,000 rubles per month, a campaign brought in more sales than a million-dollar campaign.

Tipler: A few questions - cases on purely technical issues, since we are also read by experienced specialists - directologists:

1. Which is better, use a #template# or create a separate group if the product and link are the same. For example: Rear fences Moscow, 3d fences Moscow.

In the case of example specific phrases, it is better to use an ad with a template. This is because the phrases are very close in meaning and there is no reason to include them in separate advertisements.

2 . Does it make sense to add phrases to the campaign that do not fit in the title? Another example: mink coat price, mink coat price buy, mink coat price buy inexpensive.

Of course there is. When writing headings for such phrases, you need to learn to highlight the “main words”. For example, the phrase “mink fur coat, price to buy inexpensively.” What is important to the person who uses this phrase? It is important for him to buy a fur coat inexpensively made from mink fur. Therefore, the headline might look like this: Mink fur coats are inexpensive!

3. Does it make sense to add clarifying phrases to one group with the same advertisement in YAN? For example, arctic fox fur coats, buy arctic fox fur coats. After all, for Yandex key phrases in a campaign, this is a description of the topic. If I don’t add the phrase “buy arctic fox fur coats,” then all impressions will go to the base keyword “fox fur coats,” right?

On the Internet, you should not use nested phrases in the same group with the mother key. It is enough to take a wide tweeter and make an “adequate” announcement for it.

Tipler thanks Ilya for interesting interview. We hope that the expert’s answers will help our readers understand the nuances of contextual advertising. We wish Ilya interesting projects and new records.

Useful materials from an expert:

In the Internet era, the so-called information business is developing at a fantastic pace. A considerable number of self-confident entrepreneurs make money out of thin air. They just sell information for money. And the most interesting thing is that they are so skillful in convincing people that they are willing to pay. One of these information businessmen is Ilya Tsymbalist.

Who is this?

The specialist lives in Yekaterinburg. Born in 1981. He is known on the Runet as an information businessman who sells paid courses on contextual advertising. And more specifically, according to Yandex.Direct.

Ilya Tsymbalist is currently one of the most famous information businessmen-trainers in his field. That is, in training specialists in Yandex.Direct.

Biography

At one time, Ilya Tsymbalist received a diploma from a technical university. His profession is quite serious - nuclear physicist. However, Ilya Tsymbalist chose to take the easier path and sell information products rather than master science.

During my studies I had to work part-time at a construction site. After receiving the diploma, it was not possible to realize myself in the profession. That’s why Ilya Tsymbalist, whose biography interests Runet users, went to work in the office. The young specialist visited various companies and installed computer software for money.

The biography of Ilya Tsymbalist, whose training now costs a lot of money, also includes a period of training in network marketing. More specifically, the currently well-known information businessman previously collaborated with Amway. This brand is well known to women who buy cosmetics and household chemicals. But Tsymbalist did not achieve much success at Amway either. For a year, he was in the crowd of those who listened in surprise to other people's success stories and applauded from the audience.

New profession

The next stage in Tsymbalist’s biography was the purchase of an online course published under the authorship of Evgeny Popov. Thanks to his training, he mastered the features of online business. Over the next year and a half, Ilya Tsymbalist was engaged in providing paid services. He made custom websites according to the wishes of his clients.

However, Ilya Tsymbalist again did not like this activity. I had to please clients. But not all of them were adequate. I often had to make corrections to the completed work. Ilya Tsymbalist considered himself above all this. He was attracted by the possibility of passive income. That's why he was intensely looking for options on how to earn more money without making serious efforts. That's why the information business was chosen. There are many gullible people who want to make money on the Internet. Ilya Tsymbalist’s courses are aimed at them.

History of success

After numerous wanderings and failed attempts, Ilya Tsymbalist quite by accident became a participant in an event for information businessmen. It was here that he learned about those who sell “air”. That is, paid information. It seemed to him that these were free people who were overwhelmed by other values ​​and who managed to make money by coming to an agreement with their own conscience. He wanted to join the ranks of these people. After six or eight months he own business became a source of serious income - about two hundred thousand monthly.

Ilya Tsymbalist mastered Yandex.Direct in practice. The specialist spent a lot of time on his own self-education. Over the course of a year, he studied various information and even bought other people’s paid courses teaching online business. Ilya Tsymbalist recorded the first course in the shortest possible time. His goal was to make it before the end of the year, not to provide people with a quality product. The first course was called "Direct Traffic". Subsequently, Ilya Tsymbalist became a participant in group events where other information businessmen gathered.

However, the unbridled rise was followed by a crash. Over the next months, Ilya Tsymbalist’s income became significantly less. The aspiring information businessman found himself in difficult situation. If you have a newborn child and a wife on maternity leave, as well as rented apartment he was unable to provide the required level of income.

The forced decision was to move in with my parents. At the same time, Ilya Tsymbalist did not give up his attempt to conquer the information business. He chose the following training courses. And the tedious work over the next year led to results. Sales of information products began to bring in 250 thousand rubles monthly.

"Yandex.Direct"

Given the popularity of contextual advertising and the lack of serious training courses, Ilya Tsymbalist quite successfully chose a niche for his Internet business. If you believe publicly available information, he mastered all the intricacies of working with this system on his own at personal experience.

Based on the results, educational video lessons were created, combined into paid courses, access to which costs a lot of money. Thanks to Ilya Tsymbalist, he attracts many students. Not all of them are successful. However, the information businessman assures that some have mastered Yandex.Direct better than Ilya Tsymbalist.

Lives in Yekaterinburg. Finished English school, then the Ural Polytechnic Institute - specialty "Physics of Kinetic Phenomena" or more simply: nuclear physicist.

I did not work in my specialty. 2-3 years engaged in sales and installation software. Then two years of creating custom websites. (By the way, I studied completely independently according to the courses of Evgeniy Popov).

Ilya Tsymbalist has long been registered as individual entrepreneur. But the first reason to make everything official was not information technology, but joining the ranks of distributors of the Amway network company.

For about 1.5-2 years, Ilya was involved in marketing (more precisely, he attended all events, including three international seminars). But upgrading his skills as a professional networker never took place.

In 2008 Ilya went to the Masterinfobiz conference in Moscow and that’s where his career began.

Ilya launched a free course on contextual advertising in Yandex.Direct (updated version).

At the beginning of 2010, a commercial product was released.

Ilya has also released a free video course, “Working Effectively with Email.” Seven step-by-step video lessons based on a real example, with a total duration of more than two hours!

You can familiarize yourself with the recording of Ilya’s online training and recordings of webinars “Organization of a profitable affiliate program”, “Organization of accepting payments on your website”, “Organization of your mailing list and effective work with subscribers”, “Secrets of creating selling sites in video format”, “Tricks” profitable traffic from Yandex Direct" and the video course "Professional selling page from scratch".

In fact, Ilya never worked for hire (only a little in student years in the construction team). He couldn’t even imagine himself in the place of a hired employee with a fixed work schedule.

New free course on information business "How to earn the first 30,000 rubles online by selling your knowledge?" . The course is very high quality and comprehensive.
Contents of the video course:
- Choosing your topic.
- Checking the relevance of your topic.
- Recording an information product in one day.
- Writing selling text.
- Selling website and posting it on the Internet.
- Attracting targeted visitors to the selling website.
Link to course page

You can make money on the Internet without creating your own products or accompanying clients, only by masterfully using a tool such as Yandex.Direct.

Behind-the-scenes subtleties professional work in affiliate programs of information products using contextual advertising on the Yandex Direct service.