In cold water, beauty will last longer. Polina Kitsenko's Instagram Polina Kitsenko's menu

22.04.2016 11:00

Creative director of Podium Market Fashion Group Polina Kitsenko is not only one of the most influential people in the world of Russian fashion, but also an adherent of a healthy lifestyle. Finparty columnist Yulia Titel met with her in a cozy Christian restaurant and found out how to make the day “rubber,” where the next charity race will take place and why Polina does not hide her age.

- Polina, sport is not the last place in your life. Do you train on your own?

With a coach, I need motivation. I don’t have any pressing problems like being overweight, so I can safely skip workouts if no one organizes me.

- How often do you train?

Six times a week.

- Sunday is a day off?

In fact, my day off is variable; last week it was Saturday. Sometimes I train for seven days in a row. But this is not possible. Therefore, I have one forced day off.

- When did you start playing sports?

It was sports - ten years ago, and before that for ten years I was just doing fitness. I started training with Andrei Zhukov. It was then that he developed the theme of outdoor sports. I became the first person to go with him to a ski marathon. And then - the first of the girls to sign up for a triathlon. This was nine years ago.

- How long did it take you to prepare for the triathlon?

Since as a child I was exempt from physical education and I didn’t even know how to ride a bike or swim crawl, it took about a year to prepare.

-Have you measured yours? physical state before and after?

Of course not. I didn't know about the existence of such tests. I did the first test only after about five years of regular training. If I had known about these things from the beginning, I would have approached the training process completely differently.


- How do you feel? Have you become stronger, more resilient, more organized than before switching to the training regime?

Like any hobby, there are different stages. The first is mad love, when you seem to dive off a cliff like a stone, immerse yourself in it all, and you even experience a certain shift in values. Then a period of awareness, assimilation, and stabilization begins. Now I am at the third stage - mature calm love. Yes, I continue to strive for new results, I want to break my personal records, but I talk much less about it.

This lifestyle has certainly helped me become more resilient and organized. By the way, he showed me that the day was “rubbery”. I began to get a lot more done. I always say that those who have it don’t have time. All busy people have time for family, work, travel and training; you just need to be able to properly organize your day.

- So you built your own system? What is her secret?

Whatever goal you choose, the path you take every day to achieve that goal is what matters most. Process! And the result is just a pleasant bonus. At every point along this path you must have fun.

- Besides sports, has anything else influenced your lifestyle? Maybe she decided that she no longer eats in the evenings...

By the way, I really don't eat in the evenings or eat little. But for me this is not a necessary measure. After my second pregnancy, I decided to quickly get in shape. I chose a certain strategy, agreed on it with the doctors and stopped eating dinner. Over time, I got so involved in it that today I don’t have any discomfort from not eating in the evening. Quite the contrary. If I eat dinner, I will feel bad, sleep bad and look bad in the morning.

I can have dinner a couple of times a week, but these are usually some exceptional cases. For example, when visiting, I consider it impolite to stick out my principles. Therefore, I will definitely find something to eat so as not to upset the hostess, who tried. At a meeting with friends, I also won’t sit with an empty plate so that they don’t feel uncomfortable.

- What about your husband?

He also recently decided to eat little in the evenings. I just noticed how good it was for me, and gradually I came to this myself.

- What about children?

My eldest son Egor, who is 14 years old, does not eat after seven in the evening.

- Is this also his personal decision?

It seems to me that when you grow up in a family, you somehow adopt its traditions and habits. There are situations when I forcefully try to feed him, but he refuses.


- Was there some kind of food cult in your parental family?

I come from a simple Soviet family. We lived modestly, like most of population of our mighty country. Therefore there was no cult. On the contrary, it was a holiday when parents got some food. It seems to me that at that stage we lived more correctly. Because there was no such abundance. And now we overconsume, we eat with our eyes. We combine foods that are not very appropriate to combine with each other in one meal.

- Tell me, please, do you calmly talk about your age? How old are you?

IN Lately I even began to be proud of the fact that my biological age does not correspond so much to my actual age. I'm 39, and now I look even better than when I was 25. You can compare from photographs.

- And this is all thanks to a properly organized life?

Yes. I can confidently say that for the last two or three years this has definitely been the result of properly strung eating habits. In the gym, you can often meet people who exercise regularly, but still cannot get the desired results. And all because 80% of success depends on proper nutrition and only 20% on physical activity. What we could afford in our youth we often got away with due to lucky genetics, for example. I was also so lucky for a long time, but after my second pregnancy, which was also after 30 years, I have to control myself.

Did you turn to specialists to formulate the right eating habits for yourself, or was it your intuitive choice?

Firstly, I read a lot about it, plus I intuitively selected what was right for me. I determine how I feel after a product by sensation. For example, rolled oats don’t suit me very well, and neither does pasta. By the way, I get photographed quite a lot. And I began to notice that there is some connection between what I eat and how I look in photographs. It is much more visible in the photographs than in the mirror. You look - and it’s immediately clear where you went too far or ate something that doesn’t suit you. There is a direct connection.

Now, having come this way, I know for sure what exactly I shouldn’t eat or drink. For example, I haven’t drunk wine for almost ten years. I can occasionally drink half a glass in company, so as not to attract attention to myself. In principle, alcohol in my life is becoming less and less. And this is not some kind of conscious choice, I just feel that I don’t want to. It’s very dear to me when you wake up feeling cheerful and fresh, and alcohol doesn’t go with that.

I would just like to emphasize that correct eating habits are a lifelong story. Once you make a decision, you practice it over a long period until it finally becomes firmly established.

Agree. It is proper nutrition every day, balanced and accepted as the norm of life, that gives results. And not one-time, short-term attempts to lose weight. A strict diet will only make the situation worse. Firstly, it will be replaced by a psychological explosion, and secondly, the metabolism will slow down and a malfunction will occur.


Polina, you have become a real trendsetter of current trends. Many people read your posts on social networks and take their example from you. Tell our readers how you came to this?

It just seems to me that I am a real example of what many trainers and nutritionists talk about in their lectures. Because scientific stories are all wonderful, and people want to see a living person who was able to realize all this. I in no way claim to be a fitness guru, I’m just talking about my personal results. I'm not an expert, just an advanced user.

- How did you come to social projects such as adidas Running hearts"?

This is all thanks to Natalia Vodianova. I ran half marathons with her several times in Paris. Natalya attracted associates, each of whom shouted through their social networks and acquaintances that there would be a race, that we would run for a reason, but with meaning, dedicating our participation in this sporting event to the Naked Heart Foundation. This is how we raised money for the foundation.

At some point she said to me: “Polina, why are we running in Paris? Let's do something of our own in Moscow." Thus, we came up with our race, which we called “Running Hearts.” We held it for the first time a year ago in the Culture Park. We had a limit on the number of participants set by the park administration, because the capacity of the embankment is not very large - only one and a half thousand people. It took two and a half months to organize, and registration of runners closed in three days. We sold out all the running slots so quickly. The demand was huge; thousands of people had to be turned away. And then we realized that we needed to do something big to accommodate everyone.

This year we already have a half marathon. We spent three months coordinating the route. It wasn't easy. As a result, we will start in front of Moscow State University on the observation deck, blocking Kosygina Street, Universitetsky Avenue, Michurinsky and so on. There will be three distances in total: three, ten and 21 kilometers.

- Are all of you runners? Are you considering those who are interested in Nordic Walking?

We do not consider it for safety reasons, but we suggest that they walk the shortest distance or jog it slightly. We have many Olympic champions those who have been injured and do not run will go on foot.

- Great, then I’ll join you too.

Sport is a very unifying thing. The peculiarity of our race is that it is completely charitable. All funds we receive from it go to the fund. Only a small part is spent on organizing and creating infrastructure. Last year we raised about 200,000 euros. This is a record amount for a Russian charity race.

I am very grateful to Natalia Vodianova. With this project, we are not only strengthening the trend of a healthy lifestyle in society, but also showing that charity is not the lot of rich people. You can help, even just by participating in the race. Charity is just an arm's length away, taken from a sneaker rack. Absolutely different people- stars, businessmen from Forbes list, actors, Olympic champions, you and me and others - everyone unites under the auspices of a good deed. Well, to have a nice Sunday morning. We will have a big concert there for 10,000 people and a lot of interesting things.

- What restaurants do you like to visit in Moscow?

Lately I really like what Sasha Rappoport is doing! He just brought back my love for this type of leisure. There was a moment when we all had our fill of restaurants, got into cooking, bought books, and cooked ourselves. There's nothing better than getting together with friends at home and making dinner. It's perfect.

But if I go somewhere, I like “Dr. Zhivago”, some places on Patricks, for example Fresh. It's good that the city is changing. Such “spontaneous”, non-binding restaurants appear. I like to go to Uilliam's sometimes. But it's mostly for business lunches. Because I really rarely have dinner.


- What is your daily routine?

I get up at 8:00, then workout, then work until about 21:00-21:30.

- What do you prefer for breakfast? Or do you train on an empty stomach?

No, of course, if you're full. I prefer long carbohydrates. True, I don’t really like porridge. I more or less agreed with myself that I would eat quinoa and buckwheat. Sometimes I make flaxseed decoction, for example. Sometimes - chia with coconut milk, but chia is not a nutritious enough product for me.

- What time do you go to bed?

Late. Sometimes at two, and sometimes at three in the morning. Moreover, I get up at eight. My goal now is to rearrange my schedule to go to bed at 11:00 p.m. I need nine hours of sleep, then I will feel good.

In general, all anti-aging at our age consists of sleep. If we don’t get enough of it, nutrition correction and exercise won’t help. This is immediately a weakened immune system, a collapsed state, and so on.

- Do you do body checks? How often?

I do. I do a cardiogram, ECHO, stress test, lactate analysis and other basic things, gastroscopy once a year. Plus sports testing two to three times a year.

- Do your children play sports?

My daughter is only two years old and has not yet been trained. And my son is studying, yes. Runs ski marathons with me. Swims better than me. He is very strong. I took part in triathlon competitions for the first time when I was eight years old. I ran the first 30 kilometers on skis at nine. However, he trains only once or twice a week. He is now focusing on his studies, but he knows a lot in terms of sports.

- Do you cook anything at home?

Yes, and I cook very well. True, only on weekends. I'm lucky, my close friends are generally recognized culinary gurus of our country. This is Veronica Belotserkovskaya, Alena Doletskaya. There is someone to turn to for a recipe, if anything happens. The only thing is that I don’t like to clean and cut everything. I am a manager in life, and my kitchen management is structured in such a way that I say in advance what products should be peeled, boiled, cut, and so on. All this is laid out in containers, and then, as in a professional kitchen, I take these blanks and create a culinary masterpiece. Of course, I can do all this myself, but I try to spend as much time as possible on weekends with the children, because on weekdays I see them little.

- Do you have an active family?

Yes, nevertheless, my husband reads a lot, but for me, sitting down to books has always been a separate story. But this had no effect on either speech or writing.


- If we are talking about quiet leisure, then what is it?

We don't have quiet leisure time. Our motto is constant change of activity. Even to beach holiday We are consumerist. We arrive, swim some distance, dry off and leave. If we go somewhere, we are always on the move. We do sports for half a day, then lunch, then either this little story on the beach, or immediately on excursions.

- How do you feel about softer physical activities, such as Pilates, yoga, stretching?

I did Pilates for ten years, and one day I got really tired of it all. Although yes, this is a wonderful load. It perfectly develops internal stabilizers.

- What advice would you give to our readers?

The main thing is to do what brings you pleasure. Choose what suits you. You won't have to motivate yourself if you love what you do.

If you still can’t bring yourself to go for a run, start working out your abs, eat right and enjoy life every day, then our selection is for you. We have selected celebrities who lead healthy image life and inspire others!

Sati Casanova, 34 years old

Photo instagram.com/satikazanova/

For singer Sati Casanova, the path to a healthy and conscious lifestyle began more than 10 years ago. Then, out of curiosity, she decided to take up yoga. A few months later, the interest grew into something more: the girl unexpectedly stopped eating meat, began reading spiritual literature, and later received a certificate as a teacher of Simply Meditation practice. But it’s quite difficult to sign up for a lesson with a celebrity. Due to his busy tour schedule, Sati does not have the opportunity to study with everyone. But she regularly maintains social networks: she shares interesting articles on Facebook, and writes her thoughts and discoveries on Instagram.

Lifestyle of Sati Casanova

Nutrition. The singer starts the morning with one or two glasses of water, and after 2-3 hours she has breakfast with porridge with dried fruits, nuts or herbs. Her favorite dish is green buckwheat with quinoa.

Sati also adheres to the Ayurvedic diet, having determined her dosha type.

“I pepper everything that comes my way! Witnesses of this action are always shocked, they say, how can you pepper porridge, jam, honey and other dishes? And I’ll tell you: IT’S POSSIBLE! It's very tasty and spicy. And in general, according to Ayurveda, a person is fully satisfied with food when all types of tastes are present in it: sweet, salty, sour, bitter, spicy, astringent. And it is important to maintain a balance between tastes, since they give a certain state and mood to a person. For example, now I eat millet porridge, lightly salted, cross-cut, with slightly sour dried apricots and sweet dates. And the bitter taste comes from coffee with cardamom, brewed in a Turk.”

Yoga.“For ten years now, yoga has been a very important part of my life. Naturally, I had heard about yogis before, but it’s one thing to hear some magical stories about people sleeping on nails and walking on broken glass told on TV, and it’s quite another thing when you decide to try what yoga is. And then you fall in love with her forever.”

Sati practices atma kriya yoga, and more recently aerial yoga (or yoga in the air).

Victoria Bonya, 36 years old

Photo instagram.com/victoriabonya/

“I have long wanted to try a raw food diet. And so, today is the fifth day... It doesn’t sound like much, but it didn’t happen in one day... (By the way, there was more fear than difficulties.) At first I completely eliminated red meat, ate fish and chicken, and after two weeks I switched already on vegetarianism, and only then on a raw food diet. About a year has passed from the first thought about a raw food diet to today! My diet will be at least three to four months... By the way, many people think that raw food is very monotonous and boring, but that’s not true!”

After finishing the diet, Victoria admitted that she began to feel much better: her back pain went away, she began to sleep less and manage to do more things, and her skin also improved.

Sport. Victoria is sure that you need to fight laziness, work on yourself and force yourself to play sports.

“Do you think I really want to run in the morning? But no! How do I fight laziness? Only a kick in the ass helps!”

Victoria is also sure that headstand, or more precisely, shirshasana, helps her maintain her beauty and youth.

“Shirshasana is one of the central poses of hatha yoga. In ancient yogic texts, sirsasana is called “the king of all asanas.” This is the best of the inverted poses, it completely revitalizes both the mind and body. Shirshasana is one of the most strengthening of all asanas and varies in degree of difficulty (for example, a supported headstand is the simplest level, a headstand supported by forearms is a medium level of difficulty, etc.). Sirsasana awakens dormant abilities (potencies) of the mind and body. Inverted asanas are considered the most stimulating for mental activity, since physiologically they change the circulation of fluids in the body. Sirsasana increases influx nutrients to the head. A person’s mind begins to blossom, memory, vision, and speed of understanding improve. The rush of blood to the brain cells renews them, improves their functioning, sharpening the mind and clarifying thoughts. With daily practice of shirshasana, general rejuvenation of the body occurs. Blood supply to the vessels of the face and head improves; As a result, the skin and hair receive additional nutrition. To perform this asana there must be a high degree of physical training, the ability to concentrate and control your body. At the initial stage of development, acrobatics are very helpful.”

Gisele Bündchen, 36 years old

Photo instagram.com/gisele/

Brazilian supermodel Gisele Bündchen stopped going to social parties several years ago, and in 2015 she completely left the catwalk. However, interest in her person did not decrease. On the contrary, the celebrity gained even more fans. All lovers of yoga and enlightenment began to subscribe to her microblog page.

The fact is that Gisele practices hatha yoga and meditation, and also travels to India and communicates with spiritual teachers. As a result, her Instagram resembles a book of wise thoughts about life with beautiful photographs of nature, animals, food and asanas.

Lifestyle of Gisele Bündchen

Nutrition. The model has long excluded meat, flour and sweets from her diet. She eats 5-6 small meals a day, drinks a lot of water and smoothies.

“Food is good, but when you eat unhealthy foods, you are just cheating yourself.”

Vera Brezhneva, 34 years old

Photo instagram.com/vbdiary/

Singer Vera Brezhneva often repeats that her beautiful appearance is not only a gift from nature, but also a huge amount of work on herself. And more internal. She is sure that only a positive attitude towards life and love for all people helps to look fresh and young.

But no one has canceled proper nutrition and exercise! On her Instagram page, Vera talks about how to overcome hunger, what to eat to lose weight, how to pump up your abs and buttocks, and much, much more.

Lifestyle of Vera Brezhneva

Nutrition. The singer eats several times a day in small portions.

“You shouldn’t allow yourself to feel a strong feeling of hunger. You should always have a snack on hand. It is by feeling hungry often that the body begins the process of storing fat in case of the next hunger strike.”

She also does not eat sweets and bread (or only in the first half of the day) and does not drink during meals.

“The liquid dilutes the concentration of gastric juice, which then interferes with the proper absorption of food. Plus, the presence of liquid stretches the stomach exactly the same volume as you drink. You need to drink before meals, 15-20 minutes or 20-30 after! This applies to water, juices, fresh juices, and tea.”

And of course, no food at night!

“You can’t eat at night. There are people who say that I eat and nothing! First of all, this is an exception. If this is the case for you, great. For most, this is harmful and fraught. Ask any doctor, the stomach should rest at night and not digest food. Therefore, you need to eat several hours before bedtime so that he has time to digest the food. The heaviest food is digested in 4 to 6 hours. Therefore, we look at ourselves. I mostly eat light dinners, so I finish dinner 4 hours before bed. At night the body rests, and in the morning you are happy with a flat tummy. They say I can’t help but eat at night – it’s a habit. Any habit ceases to be one after 21 days. Try not to eat at night for 21 days – you won’t feel like it on the 22nd.”

“The most important thing is self-love. We don’t rape our body with nasty things. We love ourselves, feed tasty and healthy food, don’t overfeed, don’t kill. We must control our desires, not them control us!”

Sport.“Mom Vera works a lot and is very busy. But if she has an hour of time, she goes to exercise.”

"Several of the most important rules in order to keep yourself in shape: a) exercise regularly! Only regularity gives the right result; b) exercise even when there is no time (option: three-minute plank); c) study at a time when it is convenient, when it is available, and do not put it off until later; d) engage in the sport that brings maximum pleasure. We need to find him. Exercise should not cause antagonism. Let it be fitness, gym, yoga, dancing, swimming, Pilates, cycling, whatever you like. Any sport is movement, and movement is life.”

The singer most often trains at home or on tour in a hotel. And she records her favorite sets of exercises on video and posts them on the microblog.

“We filmed another set for you, “Rezinochka”. You can buy it at any sporting goods store, inexpensively. Tie to the leg of a sofa/table/battery, etc. Each exercise 10-12 times. For each leg. If steps to the side, then 10-12 steps in each direction. I do this: one exercise on both legs, the second on both legs, the third on both sides. This is one approach. A minute break and the next approach, 3 approaches in total. Takes 15 minutes."

Gwyneth Paltrow, 44 years old

Actress Gwyneth Paltrow once said that she never worries about her age: “Why should I worry if every year I become wiser, and my body is in no way inferior to the figure of a 22-year-old striptease dancer.”

Gwyneth's ideal body is the result of an active lifestyle and proper nutrition. By the way, she received knowledge about all this from the best trainers and nutritionists in Hollywood. So you can trust her!

Lifestyle of Gwyneth Paltrow

Nutrition. Actria eats meat, bread, and chocolate. But in moderation.

“If I constantly limited myself in foods, I would go crazy. If I really want to eat a hamburger, I will do it. But then I’ll definitely go to the gym.”

However, once a month Gwyneth detoxes her body. These days she eats light soups, drinks smoothies and water.

Sport. The celebrity works out several times a week with the famous Hollywood fitness trainer Tracy Anderson (by the way, her videos can be found online). The Tracy Method involves alternating aerobic and strength training in one session. Special attention she focuses on working out the abs and gluteal muscles,

In addition to fitness, Gwyneth skis and snowboards, runs, swims and loves tennis.

Photo instagram.com/gwynethpaltrow/

Cindy Crawford, 50 years old

Photo instagram.com/cindycrawford/

90s supermodel Cindy Crawford seems to have remained the same since the beginning of her career. At 50 years old, the celebrity’s figure is still as perfect as it was at 20. For this, she can thank sports training, which she does not miss to this day.

We can only follow Cindy’s life on the microblog, be inspired by her photographs and carefully read interviews with recommendations on proper nutrition and sports.

Lifestyle of Cindy Crawford

Nutrition. The model follows a Mediterranean diet, which includes fresh vegetables and fruits, low-fat dairy products, and fish. Between breakfast, lunch and dinner, she snacks on nuts and dried fruits and tries to never feel hungry.

“I snack between breakfast and lunch and have an afternoon snack at 4pm, so I never gobble up food like a hungry wolf. I believe that if you are fasting, your body will try to retain all the bad fats from the food you eat and store them away in reserve.”

Sport. In those times when there was no social networks, Crawford released fitness training: in 1992 - “Cindy Crawford: The Secret of the Perfect Figure”, in 1993 - “Cindy Crawford: How to Achieve Perfection”, and in 2000 - “Cindy Crawford: The New Dimension”.

Surprisingly, these fitness programs are still popular today. And no wonder. Each of them presents an optimal complex physical exercise for all muscle groups.

“As a rule, I try to do workouts twice a week - 30 minutes of walking on an incline treadmill, and then using dumbbells to work individual muscle groups: legs, buttocks, abs, chest, biceps and shoulders. The most important thing is regularity.”

Polina's microblog is a collection of tips for everyone who, like her, leads a healthy lifestyle or is planning to do so.

Lifestyle of Polina Kitsenko

Nutrition. Polina starts every morning with a glass warm water with lemon, and only then – breakfast. Most often it consists of smoothies, porridge, and green tea.

“My breakfast: 1. Smoothie (banana, a cup of water, a cup of frozen strawberries, a stalk of celery, a sprig of parsley, a spoonful of flaxseeds (live omega-3-6). 2. A little buckwheat with a spoonful of manuka honey (in winter I try to eat it a teaspoon spoon in the morning, it has an antibacterial and antiviral effect) 3. Green tea with fresh mint and lemon.”

At the same time, Kitsenko does not go on diets and does not advise anyone. Instead, she suggests eating a balanced diet.

“People often ask me what I eat for lunch. Here's an example of a perfect lunch. Buckwheat noodles with shrimp and vegetables. First of all, I am categorically against diets. Protein diets are a terrible evil. There are lawsuits against Dukan in France. A protein imbalance in the body is poisoning; it is like poison and leads to chronic intoxication. Goodbye, healthy kidneys and liver. All nutrients should be in moderation! I'm for balance! Long, coarse carbohydrates are simply necessary to promote lipid metabolism and to feel good hormonally and comprehensively. To put it simply in simple language, for example, you haven’t been eating enough for a long time, you’ve already lost weight, but not enough, but your weight has stopped dead in its tracks – and you’re not taking a step. You are tired of sadly chewing a dull breast with a lonely lettuce leaf, and steamed fish makes you feel sorry for it and sad for yourself. The weight stopped like an uncoupled carriage. What to do?! I'm sure there are many of you. You have driven your body into a zone where, out of fear, it has switched on the reserve survival mode and will no longer give you a drop of fat - you will see. To lose weight faster, you should immediately start eating long carbohydrates (unprocessed only: brown rice, gray pasta, buckwheat, quinoa) for lunch. You will immediately lose weight and remember me with a kind word!”

And one more helpful advice from Polina: “If you want a flat stomach with cubes, it is important to remember that the rule, as I call it, 80/20, works here. 80% of the effort in achieving beautiful abs comes from proper nutrition, and only 20% from exercise. In a word, even if you stand in the plank for at least 10 minutes every day and do 500 repetitions for your abs, it will not show up. It will only appear if you don’t radically change your eating habits.”

Sport.“In order to play sports, you only need a desire... All you need is a street (blush and the effect of a hunchbacked horse after), a three-layer set of clothes, a bench (chair). “No excuses about not having a coach or a season ticket to an expensive club are accepted anymore.”

Polina Kitsenko (on Instagram - @polinakitsenko) is a Russian businesswoman, owner of the Podium boutique chain. At first, she purchased only clothing from luxury brands, for example, Chloe, Antonio Berardi and others like that, but then the products began to include items designed for the average consumer.


The girl was born in the Vladimir region, the city of Alexandrov. The parents moved constantly, and when the girl was 11 years old, they came to Moscow. There was little money, the family lived an ordinary life Soviet life. Higher education received a law degree, like her father, then got a job at GUTA Bank, as a Visa card specialist.

In the 90s, the girl organized her own chain of boutiques, married businessman Eduard, gave birth to a son, Yegor, and took up sports seriously. Now she participates in triathlon: this is three sports one after another - a 2 km swim, a 90 km bike and a 21 km run. Polina's life is built according to a schedule: she gets up at 8 am, the time from 9 to 12 is devoted to training, and even bad weather no problem.

A distinctive feature of the businesswoman’s character is perfectionism, which her husband also has. This was reflected in the construction of the house: Edward wanted to build a house in the Art Deco style, and so he looked for interesting details in books, went with sketches to the craftsmen, and they made furniture and decor to order.
She has a lot of energy, which she shares not only personally. One way to motivate yourself is to look at photos on Polina Kitsenko’s Instagram.

Instagram

Why motivate? On Instagram, Polina Kitsenko promotes healthy eating and sport by their example and the example of their friends, for example, Vera Brezhneva. Polina Kitsenko posts recipes with photographs of dishes, pictures from sports competitions(for example, “Running Hearts”) or from travel. It can be seen in the courtyard of the beautiful Gothic cathedral or on the city streets. But there is little narcissism in her. If there are photos of her on Instagram, then, as a rule, they are from afar and by chance, in between times.

It is known that before gaining great popularity and fame, Polina Kitsenko was actively involved in the fashion business. The essence of this enterprise was the sale of clothing, which was supplied from fairly well-known world brands. Polina managed to establish a channel through which such products were imported into Russia. As a result, the first fashion salon was created in 1994, which received the promising name “Podium”.

Kitsenko made a very large investment in this project so that the business began to generate huge profits. In the mid-nineties of the last century, Kitsenko’s business began to gain rapid momentum in order to soon turn into a real fashion empire.

On this moment Polina owns a huge business in the field of fashion and style, called “Podium Fashion Group”. Back in 1994, the grand opening of the boutique took place fashionable clothes, which is located in the capital of Russia. Since then, the marketing policy of the owner of a stylish business has been to provide the broad masses of people with fairly fashionable clothes, but at an affordable price. Everything that was previously available only to privileged segments of the population has now become widespread for the average citizen of Russia. Thus, we can say that the fashion business has become widespread among the masses.

Activities and years of activity

Polina Kitsenko works as a top manager in the fashion industry. It was after her business underwent serious formatting that the woman became widely known. The meaning of the reformatting was that Polina’s company decided to quickly grasp various trends that take place in the modern world of fashion and style. In addition, a lot of work was done to make all kinds of new products available to the average consumer.

It is known that Kitsenko leads an exclusively stellar lifestyle and very often meets with celebrities such as Ksenia Sobchak and Ulyana Sergeeva. Moreover, accompanied by her famous friends, she visited Lake Baikal. This event was joyfully received by fans of the star friends. True, this kind of trip, among other things, contributed to the emergence of a lot of gossip, without which star life cannot exist.

Kitsenko often takes part in various social events and activities. You can often meet her close friends at these events. In one of the interviews, Polina stated that she was very proud of her connections with Ksenia Sobchak, who, according to her, is a role model. Sobchak often speaks of Kitsenko as a person with a strong will and character.
Relationships and family

It is known that Polina Kitsenko is happy in her personal life and has long been married to Eduard Kitsenko, who is also very successful person. Eduard owns an entire business empire, which he created with his with my own hands. The family has a desired child named Egor. Polina can't boast a large number interview, but it is still known that she pays great attention to her husband and child. For a happy woman, this marriage brings great pleasure in order to provide the energy necessary for full life. It is also known that the woman has been involved in sports for a long time and is trying to promote sports culture to the masses.

Entrepreneur Birthplace Alexandrov Instagram @polinakitsenko

Russian businesswoman Polina Kitsenko is best known as the owner of the Podium chain of fashion stores. We can say that the woman stood at the origins of the fashion industry modern Russia. A public figure can often be found at social events in the company of celebrities. Among Polina's friends are Ksenia Sobchak, Natalia Vodianova, and recently the singer Cher. Kitsenko is involved in charity work and is seriously interested in sports.

Biography of Polina Kitsenko

The woman very successfully keeps silent about her age. Her date of birth cannot be found even in all-knowing encyclopedias like Wikipedia. It is known that Polina was born in Aleksandrov, Vladimir region. Her father was an official and held a high position in the prosecutor's office. In elementary school, his daughter dreamed of becoming a geologist.

At the age of 11, the girl moved to the capital with her parents. Already in Moscow, Kitsenko graduated from an English special school and, on the advice of her father, entered the then new university - the International University. Upon completion of her studies, Polina received a law degree.

IN student years As an exchange, she came to America, which made a strong impression on the girl. Then, in 1991, Kitsenko began to wear things that were truly chic - Reebok sneakers, Lee jeans. According to the woman, she herself developed her taste for things.

At first after university, the girl worked in a serious position in a bank, dealing with plastic cards. From the age of 18 I was interested in fitness and in one of the halls of the World Class club I met my husband, Eduard Kitsenko. The man owned the Podium company and one store. Despite his reluctance to work together with his wife, Polina was able to take important place in his business.

The woman educated herself in the fashion industry, learned all the intricacies and intricacies of doing business. Thanks to her efforts, a chain of stores opened throughout the country. Over time, the first Podium Market was opened, that is, a boutique aimed at a wider range of customers. Celebrities can be seen wearing clothes from foreign and domestic designers purchased in P. Kitsenko’s stores. The woman herself often attends social and charitable events in the company of her friends Ulyana Sergeenko, Ksenia Sobchak, and much less often in the company of her husband, who is reluctant to attend.

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